Yellow Button Store


A story in two parts, simply because I don’t want to keep any of the gorgeous pics all to myself, and have to share them with you :).

Sunshine, and all the colours of the rainbow, with a good dose of yellow! That’s the Yellow Button store for you. A charming little store that is a craft and design enthusiast’s haven. Don’t let the ‘little’ deceive you though. The store’s stock packs a punch that is a bit hard to recover from! Am not just saying this because I fell in love with most, no, let’s say all the products that Madhavi has put together with great personal care. It’s because you will too.

The store is located just behind 100 feet Road’s bustle in Indiranagar. But climb up an inviting level, enticing you with a Mediterranean blue and the world changes.

yellow button store entrance

store entrance

Into a riot of colour.

store 1

Indian motifs lend themselves so beautifully to colour and Yellow Button counts on just this to make this a cheerful, fun place to discover.

Madhavi Rongala-Pavuluri, who set up the store about a year ago, believes in handpicking the merchandise that find their way to the shelves here. Her sense of aesthetics and design is what makes the store.

store 3

A mom of two little girls, Madhavi is one enthusiastic person who loves form and colour. When she moved back here to Bangalore from the US this is just what she planned to do, bring the love to life. And the store is pretty much a culmination of the things that she is interested in. Creating a platform for artists, designers and working with NGOs to source products that are helping people earn a livelihood.

Traditional Indian techniques like fiber and fabric weaving, painting, and pottery are seeing a revolution in expression today. Like this traditional Chettinad weave technique which is  used brilliantly here in baskets and trays.

chettinad weave tray

store 4

The store is quite full of products like these. here are some more. Mosaic art on bottles, coasters and trays…

mosaic

Apart from the products themselves, it is a well designed store. Love the way shelves and pegs and stands come together. Especially this attic space with the clear and midnight blue gola bottles, almost a sculptural form in itself.

storage

A number of the products Madhavi sources have a focus on recycling and green living. Like these jewellery pieces created by Sanchali.

Sanchali jewelleryThe store carries scarves, stoles, dresses, bags, baskets, jutis, key chains, jewellery and so much more! And the furniture that dot the store are vintage and quirky too. So stay tuned for the next post on the store where Madhavi talks about her drive to start this venture.

The Yellow Button store on Facebook | The website | Mail

080 25262108 / 91 9741511733

House # 787, 12th Main, 1st Cross ,Near Sony Center, HAL 2nd Stage, Indiranagar, Bangalore, India 560038

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When you just can’t stop…


A lot’s been happening on the ‘hobby’ front lately! And the ‘work’ front. And the blog’s been quite neglected, I’m afraid. But I’ve had so many ideas for posts that I want to share with you… on a quaint street right behind mine here in the slightly older part of Bangalore, a unique store that retails home products, plenty of DIY ideas… but gosh, these require not just time, but a little soulful time I think. I’m finding it hard to dash off a post just because the blog needs an update.

So I’m going to talk about where my ‘hobby’ is taking me instead. Because when something’s gotten into your mind, you just can’t stop…

Just like when you don’t find that kurta with embroidered sleeves, you buy your fave colour and then embroider it yourself (and feel prettttty darn good about it!)? I looked for classic movie posters and rock music memorabilia in Bangalore to frame for my walls, didn’t find any (or found some horribly expensive ones) and decided to make some myself.

And of course, once you start, you find more than you need – so you spread the cheer around :). I’ve hunted high and low for classic, vintage movie posters, and rooted through used books and magazines stores to lay my hands on a few keepers. And since the humble abode can hold only so much, the rest are up for grabs.

And god bless events like the Soul Sante for providing just the perfect avenue to take these keepers to.

The Maltese Falcon movie poster, story by one of my fave authors. Humphrey Bogart quite the Sam Spade. In fact, the only Sam Spade. There’s also advert posters of Casablanca, The Wizard of Oz, Lolita, Vertigo, Metropolis, A Night at the Opera (yes! Marx brothers), The Sound of Music…and more.

Classic_moviesIn the days of pods and pads, CD album covers which were gathering dust inside cupboards look very cool on the wall now. They need just a frame’s support.

GnR_CD album_coversJimi at Woodstock. The classic white and blue look that Jimi sported while twanging out the anthem.

Hendrix_at_WoodstockNow these little beauties are miniatures of actual tour posters of the Grateful Dead. I stumbled upon quite a treasure of them! Some will be framed in groups, some made into coasters, and some bask in their own little 4 x 6s – and the best part, there’s one poster print on each side of the print, so that’s double the groove.

Miniature_rock_concert_postersIf you love the 60s you love vinyl. And also Escher.

60s fanCould this ‘hobby’ turn into something else? Yes! More on that in the next post – as I tell you about a little venture that me and my long time friends Suman and Aiyisha are starting. Very excited, yes… and hope you will be too.