A story in two parts, simply because I don’t want to keep any of the gorgeous pics all to myself, and have to share them with you :).
Sunshine, and all the colours of the rainbow, with a good dose of yellow! That’s the Yellow Button store for you. A charming little store that is a craft and design enthusiast’s haven. Don’t let the ‘little’ deceive you though. The store’s stock packs a punch that is a bit hard to recover from! Am not just saying this because I fell in love with most, no, let’s say all the products that Madhavi has put together with great personal care. It’s because you will too.
The store is located just behind 100 feet Road’s bustle in Indiranagar. But climb up an inviting level, enticing you with a Mediterranean blue and the world changes.
Into a riot of colour.
Indian motifs lend themselves so beautifully to colour and Yellow Button counts on just this to make this a cheerful, fun place to discover.
Madhavi Rongala-Pavuluri, who set up the store about a year ago, believes in handpicking the merchandise that find their way to the shelves here. Her sense of aesthetics and design is what makes the store.
A mom of two little girls, Madhavi is one enthusiastic person who loves form and colour. When she moved back here to Bangalore from the US this is just what she planned to do, bring the love to life. And the store is pretty much a culmination of the things that she is interested in. Creating a platform for artists, designers and working with NGOs to source products that are helping people earn a livelihood.
Traditional Indian techniques like fiber and fabric weaving, painting, and pottery are seeing a revolution in expression today. Like this traditional Chettinad weave technique which is used brilliantly here in baskets and trays.
The store is quite full of products like these. here are some more. Mosaic art on bottles, coasters and trays…
Apart from the products themselves, it is a well designed store. Love the way shelves and pegs and stands come together. Especially this attic space with the clear and midnight blue gola bottles, almost a sculptural form in itself.
A number of the products Madhavi sources have a focus on recycling and green living. Like these jewellery pieces created by Sanchali.
The store carries scarves, stoles, dresses, bags, baskets, jutis, key chains, jewellery and so much more! And the furniture that dot the store are vintage and quirky too. So stay tuned for the next post on the store where Madhavi talks about her drive to start this venture.
The Yellow Button store on Facebook | The website | Mail
House # 787, 12th Main, 1st Cross ,Near Sony Center, HAL 2nd Stage, Indiranagar, Bangalore, India 560038
A fleeting glimpse 